the Tao of Alibaba
Inside the Chinese Digital Giant that Is Changing the World
by Brian A. Wong
From a longtime Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.
If you took the economic might of Amazon and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide.
This book reveals the Tao of Alibaba—the company’s “secret sauce”—a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times and persist toward a common mission. It is a blueprint of the company’s management philosophy, crystalized into the most important elements that have driven its success, and the book provides a road map for how to incorporate these principles into any organization’s operations.
Wong distills his nearly two decades of experience inside the company to show readers how to align their organization’s capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact.
Brian A. Wong is a Chinese American entrepreneur and investor. He was the first American and only the 52nd employee to join Alibaba Group, where he contributed to the company’s early globalization efforts and served as Jack Ma’s special assistant for international affairs. During his 16-year tenure, Wong established the Alibaba Global Initiatives (AGI) division and was the founder and executive director of the Alibaba Global Leadership Academy. Wong remains an adviser to the AGI team and regularly teaches courses on China’s digital economy and the Tao of Alibaba management principles. Wong is also founder and chairman of RADII, a digital media company.READ FULL BIO
Publication date: 11/01/2022
Product dimensions: 6 x 1.06 x 9.25 inches