From long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and "taichi" management principles are providing a business and economic development model for the rest of the world.



An entrepreneur and investor, with over 20 years of management experience in e-commerce and digital media.
As the Alibaba Group's 52nd employee, Brian served as Vice President of Global Initiatives, where he led the creation and management of international programs for governments, entrepreneurs and universities to demonstrate how e-commerce can promote inclusive development in emerging markets. During his 16-year tenure with the firm, Brian served as the Special Assistant to the Chairman for international affairs and Executive Director of the Alibaba Global Leadership Academy (AGLA), and led Alibaba.com's global sales and marketing operations.
Brian is available for keynote and other speaking engagements. Advisory services and team workshops can also be booked with Brian.
ALL EVENTS & INFO
l joined fellow Alibaba alumnus Bill Deng - founder of XTransfer, the world's largest B2B cross-border payment platform - on the "China's Platforms Go Global" panel.
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l had the honour of speaking on behalf of the international alumni community at the 40th Anniversary of the Hopkins-Nanjing Center - one of the most enduring and meaningful experiments in US-China educational exchanges.
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The consensus from all three panelists: algorithm equals audience. Stop obsessing over the technology and focus on what your people actually want - the algorithm tends to follow. As one panelist put it: the algorithm is an animal you have to keep feeding. Frequency matters.
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The Tao of Alibaba is the first book of its kind, providing a management guide to entrepreneurs, business executives, and even policy makers. It offers an inside view into not just how the company's leadership team created the world's largest e-commerce business, but also how it pioneered a new economic development paradigm by creating an innovative digital economy for China and beyond.
This book reveals the "Tao" of Alibaba—the company’s “secret sauce”—a consciously cultivated ethos and spirit that distinguishes it from its Western counterparts. This Alibaba way has enabled the organization to weather tough times and persist toward a common mission. It is a blueprint of the company’s management philosophy, crystalized into the most important elements that have driven its success.
This window into Alibaba's soul provides useful lessons for public and private sector leaders seeking new models for inclusive and equitable economic transformation.
Bylines and Media Mentions
Brian is actively involved in a number of technology startups and high-level training initiatives aimed at sharing his experiences and passion for everything digital with like-minded people around the world.
ALL MEDIAVentures and Inititatives
Brian is actively involved in a number of technology startups and high-level training initiatives aimed at sharing his experiences and passion for everything digital with like-minded people around the world.
ALL PROJECTSLaunched in 2013, the China Fellowship brings together a carefully selected group of accomplished, entrepreneurial private-sector leaders from across Greater China. Over two years, Fellows take moments to step away from the constant demands of leadership to engage in a rare kind of dialogue – one rooted not in tactics or transactions, but in enduring human questions: · What is a good society? · How should power be exercised? · What kind of legacy do I intend to leave?

RADII (rā’dē-ī’) is an independent platform of artists, writers and creators dedicated to sharing vibrant stories from the rarely explored sides of Chinese youth culture.

The AGI mission is to share the positive impact of the new business paradigm in promoting inclusive development and to inspire and empower entrepreneurs, youth and women.
