Moderated a fantastic conversation with three very different but equally compelling creators: Dr. Faustino Júnior -Forbes columnist, entrepreneur, and one of Brazil's most influential digital voices; Patrick Rambles, who turned a COVID lockdown side project into a thriving 245K+ YouTube tech channel; and@ThislsE (@lskren), nearly a decade into building one of the most authentic product review channels on YouTube.

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The session was called The Algorithm Never Sleeps - and the conversation lived up to the name. A few things that stuck with me:

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The consensus from all three: algorithm equals audience. Stop obsessing over the technology and focus on what your people actually want - the algorithm tends to follow. As one panelist put it: the algorithm is an animal you have to keep feeding. Frequency matters.