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Alibaba's AI strategy shift comes into focus with big bets on agents
Mar 18, 2026
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REUTERS

Alibaba's AI strategy shift comes into focus with big bets on agents

"According to Brian Wong, a former Alibaba employee and author of 'The Tao of Alibaba,' the company’s wide-ranging ecosystem - spanning e-commerce, food delivery, travel, movie ticketing and more - ​means executing all those daily functions through a chatbot could fundamentally shift consumer behaviour."
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"Think of it like having OpenAI, Amazon, Stripe, Uber, DoorDash, Ticketmaster, Expedia, Netflix and Charles Schwab all integrated into one ​text box you can just use natural language to execute," [Brian] said. "This is what the company has enabled through its restructuring and it's happening first in China. I don't see this happening in the U.S. because of ‌the challenges ⁠of integrating different platforms from different companies."

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